Building computers is just for adults? Not anymore. Kano Computing has recently shipped its first batch of computer kits after receiving more than 13,000 requests on its Kickstarter account. The kits include step-by-step instructions for not only building the computer but learning how to code as well. The younger generation has grown up playing with Gameboys instead of games in their backyards and know more about buying apps on Mom and Dad’s tablet than about buying playing cards. Kano’s goal is to capitalize on this by not only getting kids interested in their product but interested in building the product as well. Users cannot simply take the computer out of its packaging and start it up onsite. They have to get to know the pieces, carefully read what wire connects to what port, and type out the code in a very specific order. The Kano computer kits get users involved in the whole process of the computer, not just in its use.
Kano plans to grow very organically in an attempt to encourage customers to invest “not just in the product itself but in the … experience as well,” according to co-founder Alex Klein. With this grassroots goal, the company will strive to sell future units globally through its own website with the help of new COO Thomas Enraght-Moony, who was formerly the CEO of Match.com. With attention-grabbing colors and catchy phrases as “Lego simple, Raspberry Pi powerful, and hugely fun” Kano is on its way to accomplishing success in a DIY, technological world.